This is so accurate. It still boggles my mind that organizations often don't invest in data collection efforts and are just happy to use whatever data is made available to them by other organisations.
Everybody wants to build personalized experiences without the effort of understanding their audiences, it's so crazy!
This is so accurate. It still boggles my mind that organizations often don't invest in data collection efforts and are just happy to use whatever data is made available to them by other organisations.
Everybody wants to build personalized experiences without the effort of understanding their audiences, it's so crazy!